Overview
African Utility Week has an unrivalled track record of assembling Africa’s most influential power and water stakeholders. Every year, for the the last 11 years, African Utility Week has been providing attendees with face-to-face contact time with policy makers, influencers and buyers from regional ministries and utilities.
To be seen and heard in the African utility sector, it is essential that you are represented at the 11th Annual African Utility Week.
Here’s why:
- Many requests for proposal (RFPs) were written by delegates attending African Utility Week. Our sponsors and exhibitors have benefitted by standing a significantly better chance of receiving those RFPs than the few solution providers who are not represented.
- Our exhibitions are designed for BUYERS. African Utility Week provides delegates with a comprehensive aid to partner selection – a year’s worth of supplier selection due diligence in two days.
Our expert speakers help buyers define their requirements, and our expert-led exhibition tours help them differentiate the solution providers.
Top reason to exhibit or sponsor:
- Meet qualified buyers in a highly targeted environment
- Generate valuable sales leads
- Become a thought leader
- Increase your market share
- Keep up to date with your competitors’ developments
- Let buyers use all five senses to gain a full appreciation of your product
- Overcome objections face-to-face
- Showcase your full range of products
- Launch new products
- Increase your brand awareness
- Meet new agents or distributors
Benefit from an extensive targeted, global marketing campaign
African Utility Week has built a highly recognisable brand within the African power and water marketplace which is augmented year on year by our extensive global marketing campaign. Supported by dozens of leading trade associations and publications, African Utility Week 2011 gives you the opportunity to extend your brand across the African power and water marketplace.
What does this mean for you?
- Your brand association with African Utility Week will reach in excess of 10 000 key individuals involved within the power and water ecosystem. We have a dedicated research team who have developed the definitive database of power and water professionals.
- Your logo will appear prominently on over 25,000 African Utility Week brochures which will be sent regularly to key individuals.
- Your logo will be positioned on over 200,000 dedicated emails sent over a 6 month period Your logo, link and profile will be displayed on the www.african-utility-week.com website, attracting over 15 000 unique visitors from over 118 countries.
- Your logo will appear on African Utility Week adverts in the leading trade publications giving you exposure to a highly targeted audience.
- You will have the opportunity to arrange press briefings and interviews at the event with all of the major trade and national press.
- Provide informative articles/soundbytes which will be posted on the LinkedIn African Utility Week Group and included in our e-newsletter, which is regularly picked up on Google alerts.
Why you should sponsor or exhibit at African Utility Week 2011 – meet over 2000 decision makers
African Utility Week 2010 brought together over 1800 senior executives from 40+ different countries, representing all the key stakeholders from the entire power utility ecosystem. Our target audience includes the project leader, the board-level person they report to, and the team members responsible for individual aspects of the power industry like generation, transmission and distribution, metering and billing. Water Utilities Africa adds the water utility industry to this mix and includes bulk water suppliers, treatment plants, distributors and end-users.
Your kind of people.
Feedback from past events
"We have to move in synch with the rest of the world”
Bheki Khumalo, spokesperson, Department of Energy, South Africa
“African Utility Week has grown over the last five years – massively – and I think it’s very important for the industry”
John McArdle, External Communications Manager, Eskom
“This has been the best investment I’ve ever made to date”
Peggy Mahlabo, CEO, Imbokotho Engineering
“We get to see the whole of Africa in two days”
Gerald Brown, Account Manager, Schneider
“The energy sector is one of the key sectors that underpin any economy or civil society”
Minister Dipuo Peters, Minister of Energy, South Africa
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